how to build credibility as a creative business owner

“Ugh, here I am, starting from scratch, with ZERO credibility.” - (Pretty much all my clients when they start planning their entry into the creative entrepreneurship world)

You guys. This one is so easy.

But first, to orient you: we’re now in the middle of the Fearless Femmes Visibility Funnel, which converts your Inspiration into Revenue in a predictable, sustainable way.

Your Long Term Revenue Strategy is a series of tactics that you’ll show up and do every day. There are a bunch of options for HOW you do it, but ALL of them are a version of “Thinking In Public” and “Be Credible By Being Helpful.”

I get a lot of folks coming to the program believing they have NO CREDIBILITY, because they’re starting a business for the first time (or maybe it’s their second business, but the first time they’ve tried monetizing their natural gifts).

LISTEN TO ME. YOU HAVE BEEN TRAINING YOUR WHOLE LIFE TO SHARE THESE GOD-GIVEN GIFTS. NOW GO OUT THERE AND PROVE IT.

Story time. I remember when I first moved to NYC, and was flexing introducing myself solely as a coach for the first time.

One lady I met at an event responded with: “Wait. How old are you?”

I told her: I was thirty.

“Hah!” she said. “What experience do you have to offer at YOUR age?”--insinuating that because I was younger than her, I had nothing worth sharing.

I thank the goddess that at that stage, I had built out a matrix of support that believed in me. It tripped me up in real time, but when I got home, I called my coach immediately.

“Becca, you have three decades of experience guiding and advocating for people. That is SO MUCH MORE CREDIBILITY than most people could ever boast.”

My coach’s wisdom would be bullshit if I didn’t immediately go out and prove her right.

I sat down and wrote everything I knew (at the time) about how to have a happy life and career.

It took about 10 hours.

In the end, I had channeled seven modules, nearly fully baked, that would allow people to take what I learned and achieve their dream for their life and career. It was GOOD STUFF.

With the insights fresh and well-organized in my mind, I used them as my own inspo for posting on social media, and began creating free workshops to go deeper on the things people were most interested in.

I let myself believe, just for a moment, that I DID have something to offer. Right the fuck now. No more prep, training, or education necessary.

Those modules netted me nearly half a million dollars, and created the foundation for content that I shared in public for years–indirectly generating countless more.

And get this, guys–I’ve now stacked SEVEN MORE YEARS OF INSIGHTS ON TOP OF THAT! It’s almost unbelievable how much expertise and wisdom I’ve accrued. And really, I still feel like I’m just getting started.

You have credibility in the things you know and can share right now. Whether it’s stories about your hard-won lessons, a fresh angle on something you learned recently, a hot take on an industry trend, or bread-and-butter domain expertise from what you’ve specialized in so far in your career.

Even if you ultimately want to get away from the domain you feel stuck in, our 1:1 sessions (included with the subscription to the group program) will be a great space to partner on coming up with stories that will provide a bridge to where you want to go.

Every day, if you choose, you can accumulate more credibility–by taking in your own lived experiences and gleaning wisdom from them.

It’s a life of radical service, rooted in creative mindfulness. And you have value to share (and monetize, if you want) TODAY.

Up tomorrow: selecting the specific components of YOUR Visibility Funnel.

Love,

Becca